Promote the development of the region and the cooperative members through the commercialization of their products in both internal and foreign markets, focusing on the differential quality of the coffees in the area, in addition to providing inputs and consumer goods at favorable conditions and also specialized technical assistance.
Consolidate itself as a reference in the National Cooperativism, not only through the loyalty to its principles and the ongoing work in order to provide income and quality of life for its members, but also by promoting the recognition of the region as a producer of specialty coffees.
Fidelity to the principles of Cooperativism Full and unrestricted adhesion to the pillars of cooperativism and the objectives preconized in the bylaws.
Quality of those who demonstrate sincerity and honesty, and treats things assertively.
Commitment to the results of members and collaborators:
Engaging to obtain the best individual results from our colleagues, the company and the cooperative members.
Absence of complexity; to act in an objective and direct way.
Virtue characterized by an awareness of our own qualities and flaws; posture of deference and recognition by the qualities of others.
Ethics in Relationships:
Set of principles, norms and rules that must be followed in order to develop superiors. individual and collective behaviors.
Appreciation of Quality:
Recognise and value individual and collective work practices. In the cooperative business It also means to identify, promote and leverage differentiated coffees in the markets.
Pioneering: Characteristic or behavior of those who are pioneers, who excel in the first place, which had been exploring and are anticipated in a work or business.
Spirit of Collaboration:
State of one which is always available to help the others spontaneously.
These must be internalized and guide the actions of every collaborator.